CUInsight Minute with Alyssa Angurio – December 16, 2022

Welcome to the CUInsight Minute, sixty seconds from our Community and Marketing Coordinator Alyssa Angurio with our favorite reads from the week.

Mentioned:

From transaction to interaction: Leveling up the member experience
by COURTNEY ZIELINSKI, ALLIED SOLUTIONS

Credit unions aren’t particularly known for being creative, trendy, or even technologically advanced. And, for the most part, they don’t have to. Members typically want an institution that can service their needs easily and effectively – and probably don’t put much thought into it after that. But what if you could take your members’ experience to the next level? What if you could turn their transactions into interactions?

Thanks to software developers who are creative and technologically advanced, video editing platforms have been created to help your institution not only be trendy but enable you to meet your members how and when they want – on their time.  Now that we have your attention (on your time) – here’s an example of how an enterprise video platform can make creating content easy, quick, and engaging. [read more]

Reflections on the future
by MAURICE SMITH, AACUC

I am rounding the corner on my professional career. After 43 years of working in the credit union movement, I am getting prepared for a new season.

I recently shared with a few colleagues the benefit of being in an industry for decades. Life is different today than in 1979 when I began as a rookie loan officer. The evolution of society and industries have much to teach us about our future. I’d like to share a few reflections about what lies ahead.

Credit union volunteers and professionals contribute to the movement in so many ways. The utilization of their talents and collaborations helps our institutions meet a global mission. The credit union purpose is more than what any one organization stands for.

For our movement to thrive, we all must be intentional about the future we seek. Many of us are adept at strategic planning for our individual credit unions and organizations. We assess our strengths and weaknesses. We survey the environment around us. We imagine the future and what we want to accomplish.

Strategic planning for the credit union movement is a somewhat different exercise. After all, without such planning, our industry could find itself in a place that is far removed from our imagination. To prevent this sort of calamity, all credit union organizations should undertake the responsibility of planning our collective future. [read more]

2023 CUInsight Mini-Con Series 

Give your team the gift of thought leadership! Register here to join us for the 2023 CUInsight Mini-Con series brought to you by Elan Credit Card, the miniature virtual event series designed for credit union leaders. Use promo code MINUTE to save 45% on registration now through December 31! [register here]