CUInsight Minute with Alyssa Angurio – February 10, 2023
Our favorites from the week in sixty seconds.
Welcome to the CUInsight Minute, sixty seconds from our Community and Marketing Coordinator Alyssa Angurio with our favorite reads from the week.
Mentioned:
Leading in turbulent times
by JOHN SPENCE
“All of the great leaders have had one characteristic in common: it was the willingness to confront unequivocally the major anxiety of their people in their time. This, and not much else, is the essence of leadership.” — John Kenneth Galbraith
Leading an organization in turbulent times takes work. It requires a unique set of skills and the ability to endure discomfort. In moments of challenge and upheaval, leaders must remain calm, confident, and strategic while engaging and inspiring their employees.
Here are a few suggestions for leading an organization through turbulence: [read more]
5 marketing shifts to drive results in 2023
by CHARLOTTE BOUTZ-CONNELL, STRUM
In 2023, credit unions are already seeing lending slow and deposits drain. The interest rate environment is the top concern for credit union leaders for 2023. The cost of funds is up, and profitability is feeling the pinch.
What does that mean for credit union marketing leaders in 2023? Better reporting will be needed to ensure the best possible ROI. Tailoring your messaging to consumers’ wants and needs will be even more essential. And successful marketers will be laser focused on choosing the best bang for their marketing budget.
Here are 5 shifts to ensure your credit union marketing can drive needed results this year: [read more]
The CUInsight Experience Podcast
Listen in as CUInsight co-founder, Randall Smith has inspiring conversations with thought leaders from the credit union community and beyond! Season 5 is off to a great start so be sure to catch up and listen to stay connected to all things credit union. [listen here]
