CU’s biz members grow by double-digit percentage

One credit union that has grown business services members by a double-digit percentage each of the last 10 years says the secret to that success is simple.

“There are several things you need to do to run a successful business services and MBL program,” said Joseph Nowland, chief business services officer at Vystar Credit Union, which has more than 20,000 business members. “But what is most important, and the easiest to do, is to make sure the entire organization knows you offer business services.”

Nowland said that if a credit union is serious about building its program it should start at the “top of the house” and encourage collaboration and support for business services across the entire organization.

“That includes not only the branches, but electronic payments, deposit operations, facilities—every area,” he said.


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