Destination Integration: 10 perks you can’t overlook

by. Samantha Paxson, VP, Marketing

More than a buzzword, integration now dominates conversations about member experience and technology. If you’re looking toward the future, you must provide a seamless, omnichannel, frictionless experience.

But integration is also about operations: How will data from your card accounts inform service at your call center? Can integration help you run a better credit union?

We suspect so. What can integration deliver?

1.      Control. Technology is rampant, which is another way of saying it sometimes feels out of control. Integration tames the savage beast. By forcing various elements to work effortlessly and in concert, integration makes your technology – and therefore your credit union – easier to manage and use.

2.      Convenience. It’s just plain better to do more with less effort.

3.      Security. To be sure, new integration-oriented products can enhance security. The soon-to-be-released CardNav by CO-OP, for example, enables members to turn cards on and off, set usage rules and limits, and receive security alerts via text. But CardNav-enabled accounts aren’t just more secure: They feel more secure. As difficult as it is to deliver enhanced security, it’s even rarer to achieve that sense of trust.

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