Don’t put credit union marketing on the back-burner

Times are tough – that’s for sure.

Inflation rates are rising again, fueled by skyrocketing gas prices. Rate hikes don’t seem to end. And a recent report shows American household income actually dropped by 0.8% last year. These challenges aren’t only restricting consumers’ lifestyles; they’re restricting business capabilities as well.

Per usual, marketing budgets are a major casualty of economic difficulties. Harvard Business Review says 70% of Chief Marketing Officers don’t have enough money to accomplish their marketing goals.

Chances are, your credit union marketing budget is suffering too. Or maybe you’re planning on a credit union marketing budget slash this year.


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