Enhancing culture, engineering experiences and growing consumers

Let’s face it. The traditional financial services world we have known well for many years is in massive transformation.

by. Mark Weber

As consumers embrace new mobile technologies, wean gradually away from branch teller transactions, and new online competitors rise up, the financial industry is rushing headfirst into a fusion of online, digital, branch and social media channels that are reshaping how we retain consumers, compete and grow.

In this new world of smart phones, tablets, Twitter and video tellers, it raises the bar even higher for how we manage our brand reputation and position our financial institutions to stand apart in a highly commoditized – and now increasingly wired financial industry.

So how do you find meaningful brand distinction and a compelling value proposition that’s unique and appealing? You start by looking inside first.

One key to helping your financial institution step to the next level of competitive external brand differentiation and healthy consumer growth is to first ensure you are defining, evolving and clearly articulating a unified brand strategy internally across your entire enterprise. Armed with a distinct and compelling value proposition and relevant messaging aligned to all your staff – it can then be linked across every physical, digital and social touch point to ensure your brand is helping you stand apart externally, while unifying cultural alignment.

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