One picture is worth a thousand words.” – Fred R. Barnard
Your imagery says as much about you as your copy does. The style. The fonts. The arrangement of objects. It all relays important messages to members or prospective members about who you are.
As a result, bad imagery likely means losing business. A picture can say a thousand negative words just as easily as it can say a thousand positive ones. Graphic design must positively impact and connect with the viewer to attract them.
Of course, it’s easy to talk about having great imagery. It’s harder to put it into practice.
continue reading »