How to create a forward-thinking digital strategy
In modern years, pioneering businesses have used a range of digital tools, established new business models and delighted their members with higher quality products, lower prices, and frictionless experiences. This wave of technology-fueled disruption has already transformed many industries, and it’s just getting started.
What is a digital strategy? It is a forward-thinking plan which accomplishes a goal via technology and digital toolsets. The digital world has exploded with new channels and approaches to communicating. A solid strategy requires articulating the path forward, closing gaps in information around multi-faceted market needs, and inspiring employees/stakeholders to move beyond reluctance to a new level of innovation.
As our journey shifts from traditional ways of performing our core business towards a more modernized and data-driven plan, we must keep pace in creating our credit unions’ digital strategy. Within a data-driven organization, data drives the strategy by measuring success, failures, and quality. In essence, a data-driven plan determines decisions on analytics, not on intuition. It will be paramount to offer up new products and services in a seamless way through a variety of channels; also, it will be important to ensure one is overcoming competitive blind spots.
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