How to improve credit union email marketing strategies

by. Larry Meador

Email marketing is a vital component in any credit union’s marketing strategy. As a regular channel of communication, it provides gives members and potential members a peek into your institution.

According to a benchmark survey, 77 percent of consumers prefer to receive permission-based marketing through email than any other channel.

To produce a successful email marketing campaign, your organization should establish the goals for the content, such as to engage current members and to share the information with others. Your specific email marketing goals should also be based on the lifestyle of the target market for your credit union services.

While each organization’s goals are different, here are three questions to consider when looking for methods to improve your email marketing strategy.

How Are Users Opting into Your List?

Evaluating how your organization is collecting emails is vital to ensuring your email strategy in reaching its short and long-term goals.

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