How to survive Google’s Mobilegeddon
If your website design is not optimized to be viewed on a mobile phone, it should be. A comScore report says smartphones and tablets combined now account for 60% of all online traffic. And now, Google’s found a way to reinforce the message that mobile-friendly matters.
This past February, Google released a statement warning business owners of an impending change that would forever alter the game of mobile SEO – a new page-ranking algorithm that actually penalizes non mobile-friendly websites. It has since been nicknamed “mobilegeddon,” referring to how “apocalyptic” this change is for millions of websites. So what does this mean for your credit union?
To put it simply, Google intends on rewarding websites with mobile-friendly designs by providing positive search engine rankings. It also means that websites who already have high search engine rankings could lose their position, and ultimately thousands of site visits per day, if they’re not optimized for mobile devices. But how do you know whether or not your website is “mobile friendly?”
Conveniently enough, there’s a Mobile-Friendly Test tool to test the mobile readiness of your website. According to a report conducted by BBC, sections of several large name websites have failed this test including Wikipedia, the European Union and BBC itself – meaning your credit union is not immune.continue reading »