How your credit union can host an event for millennials

“How do we reach Millennials?” is a question we hear often from credit unions and banks, particularly this time of year during strategic planning sessions.

It’s a great question, but it’s also one you’ve probably been asking for the last 10 years. It’s time now to get a little more creative than simply putting pictures of Millennials on your website.

My top recommendation for reaching Millennials? Host an event for millennials.

Here’s why an event for Millennials is a good thing:

1. Events show your human side. BrandCap says Millennials only find one in four banking brands relatable. Make yours one of those relatable brands by letting this younger demographic interact with “the real you” face to face.

 

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