Increase in Digital Video Spending Bodes Well for Digital Signage

According to an article written by eMarketer “Video is the fastest-growing digital ad format; eMarketer expects US digital video ad spend to rise by 41.4% this year and by nearly 40% next year as well, when outlays will reach $5.7 billion.”

The article also stated that seventy percent of buy-side US senior executives told the Interactive Advertising Bureau (IAB)  they would likely move TV dollars to digital video in the coming year. An even greater 75% of all US senior executives surveyed said the same, suggesting there is significant excitement around digital video from all corners.

An April 2013 study from Be On, a division of AOL, found that 73% of marketers polled worldwide expected to increase spending on pre-roll ads over the next 12 months. Followed by Social video ads at 53% of respondents, then Promoted Content (41%), and Branded Content (38%). However, what grabbed my attention is amount of marketers polled that are expected in increase spending on Display (37%) and Large Format (34%).

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