Is death an acceptable marketing ploy?

Sometimes mistakes are made in marketing, and sometimes tragedies are born. This week, a severe marketing tragedy was birthed by a parking company in Connecticut.

Recently an email was sent to subscribers of AirportParkingsReservations.com in which the company suggested the death of a man in a parking lot at Chicago O’Hare International Airport last week was all due to the aggravation experienced of parking while traveling.

Here’s a brief look at the message in the email:

“There could be many reasons for the cause of this man’s death, but based on the story one possible reason could be stress. The process of arriving to the airport, getting through security, and boarding the plane could be very stressful.”

If that isn’t tragic enough, the email continues with this: “Don’t be late and end up in a crate, save stress and possibly anything worse by utilizing technology and reserving all your travel needs in advance.”

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