Is your credit union’s strategy due for an adjustment?

If you’ve ever required the services of a chiropractor, you understand the importance of proper alignment. It doesn’t matter how strong you are or how fit you may be, when your back or neck is out, it impacts every move you make. Your spine may have all the right vertebrae, and you may know how it should line up in theory; but until a trained professional applies precise pressure and moves the individual parts in the correct position, your body is incapable of peak performance. You may look good from the outside and still be able to function, but movement will be painful and frustratingly unproductive. The same holds true for your credit union.

You can have an admirable mission, innovative marketing, and a dynamic team of individuals, but if your strategic alignment is off, your growth will be slow and painful—if it happens at all. What is strategic alignment? It is the ongoing process of communicating your vision in a way that unites leadership, staff, volunteers and members. And just as a chiropractor causes momentary discomfort for the sake of long-term health, achieving strategic alignment may require you to shift perspective and challenge the status quo. The good news is that once everyone is on the same page, your team will be able to work smarter, not harder.


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