Leaders in Lending | Ep. 124: Synchronizing values and operations for an aligned brand

Whether it be blog posts serving to inform and educate the community or new lines of products available for sale, your customers can get a grasp on what is important to you very quickly. If your homepage creates an incomplete picture of your business, it may be time for a brand refresh. Grace Bruins, Marketing Officer at Horicon Bank, joins the podcast after recently working on a massive brand refresh with critical insights for getting your message across the right way.

Join us as we discuss:

  • The three core principles of a successful brand refresh
  • Enhancing communications and transparency for a cohesive brand image
  • The importance of embracing collaboration or competition with FinTech companies


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