Learning marketing basics from Katy Perry
by: Bo McDonald
What in the world can Katy Perry teach us about marketing credit unions?
Her overall strategy for success? It’s based on thinking about, knowing, and reflecting how her customers feel. “They have hopes. They have frustrations. Perry turns those feelings into anthems” says Chris Matyszczyk in a recent Inc. article. “It’s not enough to have a good product. The way to sharp success is to have a product that creates a visceral reaction in the customer. It might be one of need. It might be one of recognition. It might be one of solidarity. But the product doesn’t just fulfill a rational need. It attaches itself emotionally” Matyszczyk continued.