Millennials get it, but do credit unions get it?

Increasing numbers of millennials are choosing credit unions over big banks for a number of reasons. When credit unions understand these reasons and focus on improving them, their average membership age will drop and overall membership will increase. Despite the incredible growth credit unions have experienced in recent years, the member-owned financial cooperative movement remains on the threshold of major expansion.

In her summary of the reasons millennials are choosing credit unions over banks, Samantha Paxson, Chief Marketing Officer, CO-OP Financial Services, sites commitment to edifying and serving members, trust, and philanthropy among the top nine.

Clearly, financial education pays innumerable dividends, and it’s never too early to begin. When you reach children as young as kindergarten age, you not only help them form good habits, but also reach their (millennial-age) parents.

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