New Waze for collaborating

Earlier this month I was in Athens, Georgia teaching Marketing/Business Development and Innovation to the students of Southeast Regional CU Management School (SRCUS). After my last class I needed to get to the Atlanta Airport to catch the last flight out – which is always dicey and to make matters worse – a huge thunderstorm was rolling in. At lunch I mentioned that I was a bit nervous because Atlanta traffic can be unpredictable in the best of times. That’s when I heard about Waze.

Waze is the world’s largest community-based traffic and navigation app. Imagine millions of drivers out on the roads, working together towards a common goal: to outsmart traffic and get everyone the best route. It’s crowd-sourced information about police, traffic jams, accidents, and I’d soon come to find out, flooding in the road.

So I downloaded the app, and to make it even better it’s cute and fun and you can change the voice and customize the settings to do things like compare gas prices as you’re nearing stations. It’s ridiculous what technology can do for us today.


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