The new year is the best time to begin your content marketing strategy

If your financial institution hasn’t implemented an inbound, content driven sales and/or marketing strategy, you’re not alone, but you are a little behind. No worries though, it’s the beginning of a New Year and there’s no better time to add an inbound strategy to your strategic initiatives.

Inbound marketing (and sales), often referred to as ‘content marketing,’ consists of publishing content in the form of blog posts, e-books, templates, financial guides, infographics, video, and even podcasts so these content pieces are available in search results. Providing this content allows users the opportunity to engage with you, recognize that you’re available as a financial solutions provider, and generates “warm” leads for your sales team (read more about Content Marketing Services here).

The first quarter of 2018 is a great time to start inbound sales and marketing and here’s why!

Benefits of Content Marketing Strategy in the New Year

New Year. New Goals. New Strategies: The beginning of the year is full of hope and promise as new resolutions are made, new personal and professional aspirations are derived, and new goals and metrics are set for your sales and marketing teams.


continue reading »