By Heather Horrocks, Momentum Being relatively new to this industry, I find the on-going branching debate fascinating. From a credit union’s perspective, and any business for that matter, you want to spend as much [...]
by Michael Downs, Momentum Basic human nature dictates that people have a hard time genuinely connecting with or truly trusting other humans who pretend not to have weaknesses, flaws, or mistakes. This also holds true [...]
By Michael Downs, Vice President of Marketing, Momentum As the debate continues around the future of credit union branches, Momentum and the Financial Brand recently conducted an analysis that produced several interesting findings to add [...]
by: Michael Downs, VP of Marketing, Momentum How the greening of existing buildings can pay big dividends for credit unions As much as we may want to believe infomercials or the wisdom of the cast [...]
by: Michael Downs, Vice President of Marketing, Momentum In his 1942 book, Capitalism, Socialism and Democracy, Harvard economist Joseph Schumpeter introduced the term “creative destruction”. He proposed that there is a state of ongoing change [...]
by: Michael Downs, VP of Marketing, Momentum For decades, it has been drilled into our collective, corporate consciousness that if businesses aren’t growing they’re dying. And without question, there are a number of [...]
by: Michael Downs, Vice President of Marketing, Momentum Our work with Credit Unions across the country affords Momentum the opportunity to engage with executive management teams on a diverse set of issues that impact overall [...]
by: Michael Downs, VP of Marketing, Momentum Integrating one’s brand throughout an organization is certainly easier said than done, but credit unions that successfully “live the brand” understand the powerful influence it can have [...]
by: Michael Downs, VP of Marketing, Momentum Typically, the words love, passion and commitment do not immediately come to mind when thinking about credit unions, but we found those sentiments to be at the heart [...]
by: Michael Downs, VP of Marketing, Momentum It’s a ubiquitous phrase in the business of retail, yet William Dillard’s words, “Location. Location. Location.”, have never been more relevant to financial institutions than they [...]
by: Michael Downs, VP of Marketing, Momentum Last fall’s anti-bank movement is generating an increase in membership that is requiring many Credit Unions to evaluate their ability to effectively service more members with current [...]
by Michael Downs, Momentum, Inc. Article One: Defining the Workspace Article Two: It’s About Your People: Understanding Your Most Valuable Asset Article Three: A Strong Brand Starts at Home: Building Your Brand in the [...]
by Michael Downs, Momentum, Inc. Article One: Defining the Workspace Article Two: It’s About Your People: Understanding Your Most Valuable Asset Article Three: A Strong Brand Starts at Home: Building Your Brand in the [...]
by Michael Downs, Momentum, Inc. Article One: Defining the Workspace Article Two: It’s About Your People: Understanding Your Most Valuable Asset Article Three: A Strong Brand Starts at Home: Building Your Brand in the [...]
by Michael Downs, Momentum, Inc. Article One: Defining the Workspace Article Two: It’s About Your People: Understanding Your Most Valuable Asset The topic of branding is as popular as it has ever been and [...]
