A word from your cruise director
It's the last day of vacation and I'm writing this post from a Royal Caribbean cruise ship, somewhere near Great Abaco island in the Bahamas. My family is very loyal to Royal Caribbean, much more [...]
Geezeo News Archives
The pros and cons of cash
Pundits enjoy the topic of a cashless society and the prediction of the end of cash. It’s on old debate and it’s rather dated. A day does not go by that I don’[...]
The enemy within
Creatures of Habit We're creatures of habit, comfortable in our ways and likely starting our morning as we started the day before. It's easy to follow a routine and somewhat painless as we ease through [...]
Resolutions every credit union executive should make
What? Not another post about New Year’s resolutions. Well, kind of. Here are some resolutions credit union executives can make, if they truly want to deliver a better member and employee experience. I’m [...]
Credit unions role in resolutions should focus on financial wellness and rewarding members smart habits
I’m willing to bet that most of you did not know that January gets its name from Janus, the double-faced Roman god who looks backwards into the old year and forwards towards the new. [...]
The branch of “the now”
Enough with the talk of the branch of the future. The branch of the future is something I've been hearing about since I entered the banking industry in 1986. Guess what? Nothing has really changed. [...]
What Direction Are You Headed? Is It One Direction?
I’m not looking for sympathy, but I want you to know that my daughter is a “Directioner,” which means she is a die-hard follower of the UK boy-band, One Direction. Aside from listening to [...]
They Say Content Is King. For Credit Unions, It’s Yet To Be Even A Prince
Recently Geezeo and King Fish Media sponsored a webinar titled “A New Framework for Content Marketing in Four Steps” with a group of our clients. The topic covered the basics of content marketing and how [...]
10 Simple Ways Any Credit Union Can Build Advocacy
There are two things that really bother me about the credit union industry. The first is the overuse of acronyms in everyday member communications (example: “The credit union doesn’t offer brokerage services, but I [...]
Lessons Learned From Lincoln
I bet you thought it was referring to Abraham Lincoln. Well, I’m not. I’m referring to the Lincoln division of the Ford Motor Company. It wasn't too long ago that Ford was comprised [...]
Who are your centers of influence?
by. Bryan Clagett, Chief Marketing Officer, Geezeo The people at Geezeo have heard me preach on the virtues of identifying Centers of Influence since 2009. What’s a Center of Influence you ask? Centers of [...]
Does Your Credit Union Spread Optimism?
Well, it looks like we’re not out of the woods yet. With gasoline prices once again hitting $4 plus per gallon, there is new fear that fuel costs could derail the fragile economic rebound [...]
Not All Data Is Big
Seemingly everyone is talking about Big Data these days. You can hardly pick up a trade publication or read a marketing blog without some expert or supplier telling you that your future and survival lies [...]
‘Twas The Month Before “Cliffmas”
“Twas the month before “Cliffmas”, and all through the branch, Not a manager was stirring, not even Blanche; A sign prominently hung by the vault with such care, It proudly said the money is safe, [...]
No More Binders Full of Excuses.
I recently visited a handful of credit union and community bank branches, and had an opportunity to observe some of the interaction between “visitors” and staff. Well, actually, it was a lack of interaction I [...]