‘Open Your Eyes’ digital platforms reach younger consumers

The structure of the Open Your Eyes to a Credit Union® campaign enables it to cut through the noise, even as advertising ramps up for the 2020 presidential election, said CUNA President/CEO Jim Nussle. Speaking to Credit Union Journal, Nussle outlined the progress of the campaign, and what it hopes to accomplish.

By using digital platforms to reach younger consumers, Nussle said the campaign won’t be typically be competing with television ads, many of which are targeted toward older demographics.

As of July 5, the majority of visitors to YourMoneyFurther.com, the consumer-facing campaign site, are between the ages of 25 and 44, and 73% of visits are on a mobile device and more than 63% of traffic comes from Facebook.


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