PODCAST: Creating awareness through loyalty
Ask members whether you're fulfilling your brand promise, GAC keynoter Scott Stratten advises.
One of the best ways to fulfill your brand promise is to ask members how well you’re adhering to it, unconventional marketer Scott Stratten says.
Often, you’ll discover a disconnect that impedes your success as an organization.
“The brand’s identity is not kept by the company itself—it’s kept by your members and by the public,” Stratten tells the CUNA News Podcast. “What they think matters, and what we think really matters a lot less.”
CUNA, leagues, credit unions, and industry partners have been working on the Credit Union Awareness Initiative, which will establish a new, national brand platform for the industry. CUNA will deliver an update on the initiative at the 2018 Governmental Affairs Conference, where Stratten will deliver a keynote address.
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