My First Nest Egg partners with Ascension Credit Union to teach healthy financial habits to kids ages 3-13
Mom-founded digital financial literacy app to promote youth financial education Ascension Credit Union to provide for free to community
PHOENIX, AZ (June 15, 2023) — My First Nest Egg, a new digital financial literacy system that gamifies healthy financial habits for kids ages 3-13 announced a new partnership with Ascension Parish, Louisiana-based Ascension Credit Union, to provide members and community free access to support youth financial literacy.
Growing concerns over youth financial literacy led My First Nest Egg co-founders Nicolle Hood and Annie Shoen, both moms and former attorneys, to create the interactive learning software.
“The ‘Amazon Effect’ is a real issue with youth today when it comes to understanding the value of money,” said Hood who serves as CEO of My First Nest Egg. “They open an app, click to order an item and it arrives on their doorstep. Kids do not transact with cash, most everything is digital and this has prevented them from truly grasping how money works. Without extra financial education programs, this paints a very scary picture of our children’s financial futures.”
Financial literacy in youth is also a critical priority for Ascension Credit Union, serving 9250 members across 3 branches in Ascension Parish, LA. Ascension Credit Union will receive a custom co-branded version of the My First Nest Egg app and content to teach the youngest members of its community a fun way to earn, save and be generous. This includes a white-labeled smart piggy bank, an age-appropriate curriculum, a website, calculators, and more to build on its youth programming.
“Ascension Credit Union takes immense pride in our partnership with My First Nest Egg, as it allows us to promote financial wellness among our valued members while also extending this incredible program to the wider community for the education of our future leaders,” expressed Lloyd Cockerham, President and CEO of Ascension Credit Union. “Early money habits often shape our financial behaviors later in life, and by empowering children with a strong financial education, we are equipping them for a brighter economic future. Investing in our children today guarantees a stronger tomorrow for the entire community.”
“Money habits are set as early as age seven, but most kids lack exposure to even basic money concepts during these early years,” said Shoen, who serves as COO of My First Nest Egg. “This lack of early education has caused a financial literacy epidemic and is a key driver of poor mental health in adulthood.”
In fact, 64% of adults identify money as a significant stressor in their lives. Money is more about the mind than it is the math, and My First Nest Egg seeks to instill good habits in childhood to enhance financial outcomes and decrease financial stress in adulthood.
“Partnering with strong organizations like Ascension Credit Union is an ideal way to impact youth financial literacy across the U.S.,” said Hood.
About My First Nest Egg
Co-founders Nicolle and Annie, both mothers, embarked on creating My First Nest Egg to address the financial education needs of their own children. Developed with input from child psychologists, financial experts, educators, and parents, My First Nest Egg empowers families to instill healthy financial habits in their young children through a fun and educational platform. For more information, visit MyFirstNestEgg.com, and follow My First Nest Egg on Facebook, Instagram, and LinkedIn.
About Ascension Credit Union
Ascension Credit Union is Ascension Parish’s only local credit union. We are proud to be a staple in our community. For more information about Ascension Credit Union, visit AscensionCU.org.
