The CUInsight Experience podcast: David Tuyo – Think big (#103)

“Don’t be afraid to lean in and be the nerd for your members, for your team, or for the industry.” - David Tuyo

Thank you for tuning in to season 3, episode 103 of The CUInsight Experience podcast, with your host, Randy Smith, co-founder of This episode is brought to you by our friends at PSCU. As the nation’s premier payments CUSO, PSCU proudly supports the success of more than 1,500 credit unions.

My guest today is David Tuyo, the President and CEO of University Credit Union in California. David shares some amazing things he and his team at the credit union are doing and things we can all learn from. We talk about strategic thinking, some cool tips on board relations, and we dig into some leadership lessons he has learned in his career. 

Listen, as David and I discuss things they implemented for COVID and will keep post-pandemic, the daily check-ins and check-outs he has with his team, and how he keeps his calendar manageable. David speaks about the rigid discipline he has in his board meetings, who he surrounds himself with, and those who have helped him in his career.

David shares the moment he knew he wanted to work in credit unions, his transition from Alabama to Los Angeles, and the stops in between. David walks us through his inspiration for taking the position with University Credit Union, and how it has transformed through the years with varying experiences.. 

In the rapid-fire questions, we find out that David got in trouble in high school and had to pull weeds outside the school building as a consequence. He also shares his interest in all types of music, but the Beetles and the Dave Matthews Band being his favorites, and that his golf coach is the person who exemplifies success to him. Enjoy my conversation with David!

Subscribe on: Apple Podcasts, Spotify, Google Play, Stitcher

Books mentioned on The CUInsight Experience podcast: Book List 

How to find David:
David Tuyo, President and CEO of University Credit Union California
University Credit Union
LinkedIn | Twitter | Facebook | Instagram

Show notes from this episode:
A big shout-out to our friends at PSCU, an amazing sponsor of The CUInsight Experience podcast. Thank you! Want to see what David and his team are doing at University Credit Union in California, click here.
Shout out: Johnny Wise
Shout out: Lauren Culp
Shout out: Allan Prindle
Shout out: Brent Lister
Shout out: Kevin Johnson
Shout out: Cheryl Thompson
Shout out: CUES
Shout out: Dan Berger
Shout out: Peter Hilger
Shout out: To David’s wife
Shout out: David’s golf coach
Shout out: Jill Nowacki
Shout out: Diane Dykstra
Shout out: Chuck Fagan
Shout out: Fred Johnson
Shout out: Brent Dickson
Shout out: Chuck Fagan
Shout out: Jim Nussle
Shout out: Tansley Stearns
Book mentioned: Seven Strategy Questions: A Simple Approach for Better Execution by Robert Simons
Book mentioned: Playing To Win: How Strategy Really Works by A.G. Lafley
Album mentioned: Abbey Road by The Beatles
Album mentioned: Under The Table & Dreaming by Dave Matthews Band
Previous guests mentioned in this episode: Diane Dykstra, Chuck Fagan, Tansley Stearns, Jill Nowacki (episodes 4, 18, 37, 64, 82 & 101

In This Episode:
[02:09] – Welcome to the show, David!
[03:29] – David shares some things that they are definitely going to continue implementing post-pandemic.
[06:04] – What do you mean by having a daily check out?
[08:49] – David discusses how he keeps his calendar manageable with meetings and focus times.
[10:14] – David talks about the rigid discipline he has in his board meetings.
[12:16] – Who do you surround yourself with? Who has helped you in your career?
[15:04] – David shares about all the people who have helped him over the years.
[17:40] – David says that credit unions need to take it to another level to stay relevant in financial services.
[20:45] – Randy talks about how people change jobs, but they normally don’t change what they do.
[21:59] – Can you pinpoint the time you decided you wanted to work in credit unions?
[24:24] – How was the transition from Alabama to Los Angeles?
[25:52] – David shares the inspiration for taking the University Credit Union position and how the inspiration has changed over the years.
[28:53] – David speaks about something he used to do that got him where he is, but he has stopped doing.
[30:30] – The idea that CEOs are not operational and should just sit there is something completely wrong as far as David is concerned.
[32:01] – David discusses what he does when he has a day off to recharge.
[34:37] – David says that saying no to an offer of being a CEO at a bank is something he is happy about.
[35:05] – What were you like in high school?
[36:29] – What book do you think everyone should read?
[37:02] – What is the best album of all time?
[37:41] – David’s golf coach is the first person he thinks of when he hears the word success.
[39:01] – David shares some final thoughts for the listeners.
[40:09] – Thank you so much for being on the show!

Randall Smith

Randall Smith

Randall Smith is the co-founder of, the host of The CUInsight Experience podcast, and a bit of a wanderlust. As one of the co-founders of CUInsight he looks ... Web: Details