The line in the sand

Since leaving NAFCU’s Strategic Growth Conference, I’ve been thinking about what makes a credit union excellent.

We talked about culture, technology, marketing, service, strategy and more. But as I’ve thought about it, I keep coming back to a “line in the sand.”

All the great credit unions I saw at the conference had a line in the sand.  A standard. A level of excellence. And they defended that line.

It takes intestinal fortitude. Not everyone will be up to it. People will want to cut corners. But the good shops defend that line and hire people who will join that line of defense.

 

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