The omnichannel approach with Jason Osborne

The omnichannel approach…

It’s packed with potential for your financial institution’s success, but are you really doing it? Jason Osborne –– Global Head of Consumer Banking at Genpact –– has some expert insight into this very topic. And he joins us this week on CRMNEXT’s Banking On Experience.

What’s covered?

What is omnichannel?

According to Jason, it’s having a single view of the customer and their value proposition. And what he means by value proposition is really 3 things:


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