This week’s most intriguing digital marketing stats

by Your Marketing Co

by: Bo McDonald

At YMC, much of 2014 was spent investing in our newly created digital media team. It started with one person in March of 2014, and as of February 2nd we’ll have two full time team members dedicated to everything digital for YMC clients with our VP of Marketing leading the team. Digital marketing is more than Facebook and Twitter at YMC. As credit unions put an emphasis on appealing to and reaching out to younger members we understand that you need to go fishing where the fish are. The marketing plans for our clients in 2015 look different from 2014. Don’t read this as us chasing the shiny new objects in the technology world. We’re simply utilizing the new media opportunities to reach members where they are. Yes, Facebook and Twitter are part of the equation. But so are Pandora, Google Remarketing Network, email and other digital platforms.

If you’re still on the fence about looking at new opportunities to include in your 2015 marketing plan, check out this article from Adweek. Some of the trends in digital marketing from last week are pretty eye opening. Here’s just a few of the stats you can read more about in that article.

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