Is your credit union addicted to vanity metrics?
by: Jonathan Lay Sometimes we find that credit union marketers get obsessed about measuring a certain type of metric. We call them vanity metrics. Likes. Video views. Clicks. Impressions. Page…
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Strategic growth considerations for mid-sized credit unions
Even during the best of economic times, mid-sized credit unions struggle to expand. For such credit unions, spurts of high growth occur rarely and unpredictably, and they are difficult to…
Scott Butterfield
Your Credit Union Partner
