Truity takes the pain out of pre-approvals

An automated credit card approval process at the Oklahoma cooperative makes it easy to deepen the member relationship.

For the past seven years, Truity Federal Credit Union ($795.9M, Bartlesville, OK) has been turning on and off an automated credit card pre-approval program that generates new card accounts when needed and limits card growth when priorities change.

The Oklahoma credit union pulls credit reports every other month and assigns non-card members to tiers based on a combination of credit score, bankruptcy indicators, and Reg Z ability to repay criteria. It then typically emails members in the top tiers with an offer to open a credit card account.

Members who click “yes” visit a “congratulations” page where they verify basic information, such as their address, and indicate whether they want a cash advance.

 

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