Video: The evolving definition of trust

Convenience and ease of use rival traditional trust measures.

Consumers’ definition of trust in financial institutions is shifting from a focus on privacy, data security, and having their best interests at heart to convenience and ease of use, according to Carrie Stapp, vice president and director of integrated marketing at Co-op Solutions.

During an interview with CUNA Senior Editor Ron Jooss during the 2022 Co-op THINK Conference in Chicago, Stapp outlines new research that shows increased trust in fintechs and falling levels of trust in credit unions.

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