What Can A Channel Do For You?

by CUES Skybox

By Lisa Hochgraf

At the end of the day, what can a particular delivery channel do for your credit union?

Terence Roche offered this list to attendees of CUES Symposium: A CEO/Chairman Exchange in early February:

  • Get us new members.
  • Get us share of wallet.
  • Provide member service and help us keep our most profitable members.
  • Generate fee income.
  • Boost our efficiency.

Principal with Cornerstone Advisors Inc., a CUES Supplier member and CUES strategic partner based in Scottsdale, Ariz., Roche suggested that credit unions can learn a lot by considering which of their delivery systems do which of the above things.

What is the key goal your credit union has for each of the following channels that it offers?

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