What is the job of your credit union website?

What is the job of your website?

While the answer may appear obvious, it’s important that you examine this crucial question through the specific lens of the buyer’s journey. Each and every prospective credit union member takes that path before hopefully choosing you, and you need to make sure your website is playing its role well during this journey.

Let’s walk through the buying decision process with a simple example. As we do so, think about where your website comes into play.

The buying decision process

1. Recognize a financial need: I need an emergency fund.


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