What’s in a name: Chief Deposit Services Officer

Georgia United Credit Union puts an executive’s title to its goal of driving deposits to meet loan demand.

Many credit unions across the industry have expressed the need to grow deposits. But in suburban Atlanta, Georgia United Credit Union($1.4B, Duluth, GA) has created an executive position with that mandate.

Eric Jenkins is now Georgia United’s chief deposit services officer, a title that more tightly focuses a goal he had when he joined the credit union in January 2014 as its senior vice president of operations.

In the past five years, the 163,412-member cooperative has increased deposits at a steady clip. But, like most credit unions its size, Georgia United’s loan-to-share ratio has risen in response to strong loan demand.

 

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