Many credit unions across the industry have expressed the need to grow deposits. But in suburban Atlanta, Georgia United Credit Union($1.4B, Duluth, GA) has created an executive position with that mandate.
Eric Jenkins is now Georgia United’s chief deposit services officer, a title that more tightly focuses a goal he had when he joined the credit union in January 2014 as its senior vice president of operations.
In the past five years, the 163,412-member cooperative has increased deposits at a steady clip. But, like most credit unions its size, Georgia United’s loan-to-share ratio has risen in response to strong loan demand.
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