What’s in a name: Director of Continuous Improvement

The efforts of Wayne Keels underpin SAFE Federal Credit Union’s member-focused, process-based business transformation.

SAFE Federal Credit Union (Sumter, SC)

When SAFE Federal Credit Union ($1.1B, Sumter, SC) was looking for a new hire to lead the transformation of its operations through critical systems conversions and beyond, it found a “purple unicorn” in Wayne Keels.

Keels moved to central South Carolina in late 2018 to become SAFE’s new director of continuous improvement after four years with Discover Financial Services in suburban Chicago. It’s the latest stop in a 25-year career in project management that began with extended internships with NASA while he was completing his master’s degree in computer science from Purdue University.

The American Society for Quality defines continuous improvement as “the ongoing improvement of products, services, or processes through incremental and breakthrough improvements.”

Here, Keels describes his new role of director of continuous improvement at the South Carolina credit union and how he makes it an integral part of the organization.


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