3Rivers keeps rolling
The Indiana credit union hit the $1 billion mark this year thanks to a strategy that has created a decade of steady growth in a challenging market.
3Rivers FCU ($1.0B, Fort Wayne, IN) has learned to go with the flow, successfully making a mark in its marketplace by being what a lot of the people need most of the time.
“You can’t be all things to all people, but we also don’t have the luxury of specializing in one area and hitting it hard at the expense of other things,” says Don Cates, who joined 3Rivers in 2011 and became its president and CEO a year later. “Instead, we concentrate on being diverse and consistent. That’s worked well for us.”
Cates took the helm of a financial cooperative in a market with flat population growth and stiff competition. And in the midst of the Great Recession. The population still isn’t growing much in and around Fort Wayne, Indiana, but 3Rivers has.
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