4 ways to foster social media engagement
Planning and variety go a long way in helping credit unions steadily create content that showcases their brand and humanity without breaking the budget.
The existence of social media is not breaking news, but its widespread adoption in today’s increasingly digital world makes it a topic that continues to gain in importance. By some estimates, there are 3.2 billion social media users worldwide today. This isn’t an engagement channel that credit unions of any size can afford to miss out on.
However, launching a social media program brings with it the responsibility to post regularly and engage followers. There’s a natural struggle to constantly pump out new, appealing content. Content is king, but producing excellent content requires time — a precious resource for credit union marketers across the nation.
According to the National Association of Stress, 80% of workers report feeling stressed on the job. Social media shouldn’t be stressful. It should be a simple, straightforward way to connect with current and potential members.
So, how can credit unions steadily create content that showcases their brand and humanity? That drowns out the noise of competitors? Under a tight time and money budget? Without anxiety?
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