A Credit Union’s Three-Dimensional Magazine Ad

by Steve Topper

Finally, a credit union-sponsored magazine ad that beats all others I’ve ever seen – banks included.

Needless to say, as an ex-bank marketer and now a prolific bank marketing blogger, I see a tremendous number of marketing pieces from banks and credit unions.  I’m drawn to them like a moth to light.

I need them to keep me informed and for my blogs.

This particular print ad is special.

Not only is it a double-page spread, it includes a card insert that gives the ad a three-dimensional look as you turn the page and encounter the ad.

I took a photo of it so you can see it as I saw it in the April/May 2013 issue of sactown magazine – a local glossy targeting the more affluent consumers living in the greater Sacramento area.

Realistically, it’s impossible to page past this intrusive ad.  It demands that you stop and take a closer look at it.

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