A strategy to score swipes and savings
The Save My Change program at Community First of Florida helps members build savings and the credit union build interchange income.
A year-old debit swipe and savings plan at Community First Credit Union of Florida($1.6B, Jacksonville, FL) offers financial wellness for members and additional income for its own bottom line.
The north Florida credit union launched Save My Change in October 2017. The opt-in program rounds up a member’s debit transactions to the nearest dollar and deposits those pennies — and nickels and dimes — into a savings account.
Such programs have been around for some time, says marketing vice president Roger Rassman, but Community First offers a twist.
continue reading »
