Age Doesn’t Matter in Mobile Banking, Study Finds
By Philip Ryan
A recent study of 2.5 million online banking customers by Intuit Financial Services found that older customers behave no differently than younger customers in the mobile banking environment.
Another important conclusion from the study was that mobile customers save — and earn — banks money.
It’s well known that younger customers, particularly Gen Y customers, are the fastest adopters of mobile banking technology, and Intuit’s study supports that conclusion.
“For younger customers,” says Russell Lester, director of analytics for Intuit Financial Services, “technology is front and center. There is no need for financial institutions to reach out to them with new services.”
