The latest from Heather Horrocks

- by Heather Horrocks, Momentum

Culture eats strategy for breakfast

As an organization, we’ve been discussing our culture a lot lately.  Like a lot of small businesses, we are feeling the growing pains of becoming a larger, if not, ...

- by Heather Horrocks, Momentum

People are your best investments

I’ve talked about what makes a successful workplace in past articles and how organizations can optimize their work environments through employee engagement. We are all know that today’s ...

- by Heather Horrocks, Momentum

Hyperlocal = location, location, location

Hyperlocal is the latest marketing buzzword, but it isn’t a new idea.  It essentially means a very specific area, very close to home.  Within the credit union world, it’...

- by Heather Horrocks, Momentum

The science of color and your brand in 2014

It’s the New Year, and everywhere you look there are articles about what the new trends are for 2014.  Green building trends, technology trends, design build trends, branching trends, ...

- by Heather Horrocks, Momentum

Why you should go green in 2014

It’s the end of the year and most credit unions are thinking about 2014 planning.  What are our goals in 2014?  How can we make impactful decisions that support ...

- by Heather Horrocks, Momentum

What makes an effective workplace?

Strategic planning is fundamental to an organization’s success.  But, what are the actual components that makes a workplace effective? There are four key elements that need to be addressed: ...