The latest from John Siracusa

Aug 7, 2017 - by John Siracusa, #BankSocial

How credit union marketers can get better leads

What does a marketing qualified lead (MQL) look like for a credit union? That depends on two things. First, are they qualified to take the next step of action with ...

Feb 10, 2017 - by John Siracusa, #BankSocial

FI’s can increase their market share & be ADA compliant!?

The WCAG, which stand for Web Content Accessibility Guidelines, was created by the W3C who develop web standards. The Department of Justice (DOJ) wants to make these guidelines as a ...

Jan 27, 2017 - by John Siracusa, #BankSocial

Consumer perception: The great mobile experience

Facebook, Netflix, and companies like Apple are changing the way that consumers are perceiving a great mobile user experience. As a credit union, this change the expectations of what your ...

Dec 2, 2016 - by John Siracusa, #BankSocial

Consumer perception: The great mobile experience

Facebook, Netflix, and companies like Apple are changing the way that consumers are perceiving a great mobile user experience. As a credit union this change the expectations of what your ...

Aug 25, 2016 - by John Siracusa, #BankSocial

Leveraging live streaming content strategies to gain new members

Although live streaming content is not a new trend in the digital media realm, as of late it’s certainly receiving a major push from the big players in social ...

Jul 7, 2016 - by John Siracusa, #BankSocial

Marketing to the millennial mindset: The risk of missing out on the next generation of consumers too great to ignore

The Millennial Generation has proven difficult to define beyond the generally accepted birth year span from about 1980 to the year 2000. Mark Traphagen, guest on my BANK ON IT ...

Jun 24, 2016 - by John Siracusa, #BankSocial

What Federal interest hikes mean for credit union-member relationships

While the world of finance is still analyzing the Federal Open Market Committee meeting that recently took place, most have come to expect regular increases in interest rates from the ...

Jun 17, 2016 - by John Siracusa, #BankSocial

Virtual reality & augmented reality: A shift in content strategy

It’s hard to deny that the exponential growth of technology has advanced today’s society. From the printing press, to television, and the advent of the Internet and mobile ...