Build member relationships your way

Ideally, you walk alongside your members throughout their lives, participating in each milestone. You help them get their first credit card and their first new car. You’re by their side through saving for a down payment and becoming a homeowner. You help them save for their child’s education and their retirement. In many, many ways, you help them become the people they envision.

Through these milestones, you can build deep and strong member relationships as you work to meet a wide variety of needs. As credit unions, you know people make the difference, but technology makes it possible. Leveraging fintech solutions connects your people to the tools and resources you need to deliver the most comprehensive and efficient service possible to your members. The better the tools, the more ways you can make a difference in your members’ lives.

Now more than ever, building member relationships your way means having the right technology in place to support your members throughout their lives. It means being able to help solve problems quickly, identify strategies, and leverage insights to help members reach goals. Here, we discuss how technology can help credit unions do all this.

Moving members and relationships forward

Throughout their lives, members face innumerable opportunities to set and work toward goals. Your job as a credit union is to find ways to take part, and fintechs can play a significant role.

For example, automation technology can speed and ease the new account creation process and identify members who are prime candidates for loans, and issue instant consumer loan offers that can put cash in the hands of members striving to reach a variety of goals. Fintech can create workflows to provide credit union employees with referrals for various new products and services that can further deepen member relationships.

Technology is also at the core of member capabilities such as creating recurring loan payments, processing over-the-phone loan payments, processing wire transfers, stopping payments in bill pay, submitting travel notifications, or setting up loan deferrals, all of which make members’ lives easier and save them time. Automation, no-code apps, and artificial intelligence are essential tools that can provide accurate mortgage insurance quotes, prepare loan documents, and facilitate home mortgage disclosure reporting to help members live the American dream.

With these capabilities, credit unions can build and deepen member relationships through various milestones and everyday needs.

Easing employee effort

With the right technology, tasks can take less time and effort, enabling employees to serve better, build and maintain member relationships. Fintechs can ease account maintenance, helping to validate data between multiple systems, verifying and completing address changes, archiving and retrieving documentation, and much more. With automation in place, contact center operations can also be optimized to facilitate superior member service over the phone.

Digging deeper, technology can play a significant role in countless other behind-the-scenes tasks like generating loan payoff letters, reconciling ATMs, entering mortgage data, charging off negative shares, etc.

A 360-degree view

Your members’ lives are complex and multi-faceted, so your credit union needs the right fintech partner to enhance your team’s ability to build member relationships in many ways. With access to a 360-degree view of your member data, your team spends less time searching for information and more time engaging with members to build relationships the right way.