Business Development Trifecta Success

Last month I had the opportunity to attend a session at the Texas Credit Union League’s Marketing Conference on “Advanced Business Development Techniques.” Sean McDonald, president of Your Full Potential and founder of the Credit Union Business Development Academy, taught the breakout.

According to McDonald, there is a trifecta for business development success:

  • New members
  • Current members coming back for more
  • Referrals

If you focus on new acquiring new members, getting your current members to come back for additional products and gain referrals, you will have success in business development.

“Business development is the art of developing sustainable and meaningful relationships with local businesses, the credit union’s community and existing and potential members,” McDonald said.

Continue Reading