How to calculate credit union member acquisition cost

Sometimes it can feel darn near impossible to figure out how much it costs to acquire a new credit union members.

But should it be so hard?

We spoke with Bryan Adler, CEO of Vetter. Adler has a lot of experience in attracting and onboarding new members at credit unions and community banks.

What Adler revealed is that the cost of new credit union member acquisition is actually very low—and easy to calculate!


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