Marketing to millennials and Gen Z

For some reason, most institutions have failed to unlock the secrets of marketing to Millennials and Gen Z. Credit unions especially have a hard time with younger groups—their average member age is 47.

Fintechs and, to a lesser extent, CUSOs, have fared better with younger demographics. Yet not all are completely in the clear. This recap should provide some insight—and some directive.

1.  Generations Are Not About Age

One common misconception is that generations don’t “level up” in any way. As Gen Z gets older, they won’t turn into what Millennials are today. And as Millennials age, they won’t become Gen Xers.


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