Inside scoop on Hispanic marketing for Credit unions with Coopera’s Gruber


It’s no secret that the Hispanic population holds great potential for credit unions today and well into the future. But how do credit unions effectively capture this all-important audience’s attention? Well, we invited Coopera Consulting’s Vice President Gustavo Gruber on the program to find out. Complementing our discussion, Coopera just released a new white paper on the topic entitled: “The Multifaceted Hispanic Market”. In this white paper, we touched on three new segments which credit unions should focusing on within the Hispanic community: second generation, small business, and the underserved. We go into detail on how credit unions can aim for these potential segments — and a lot more. Check it out!


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