Noun-based labels make websites nearly twice as easy to navigate

We’ve all experienced what it’s like to use a website with awful navigation: it’s about as appealing as playing leapfrog with unicorns. Moreover, if you offer lots of products and services—and credit unions offer dozens—then navigation is even more important. That’s why navigation can make or break your credit union website design.

As BloomCU has worked with credit unions to craft website navigation systems, we’ve explored many different designs. One concept that’s crossed our plate more than once is to replace noun-based labels with verbs.

The idea is to replace nouns like Accounts, Cards, and Loans with verb-based labels like Save, Spend, and Borrow. On its face, it seems like a promising concept because verbs evoke action and using them as labels is unconventional, which should cause them to stand out.


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