One Piece of Advice to Put Your Credit Union on Center Stage

by Bo McDonald

American Playwright and Novelist Thornton Wilder once said:

“In advertising, not to be different is virtual suicide.”

Credit unions will often ask me for one thing to improve their marketing. I tell them to always be different. Not for the sake of being different. But rather to break through the commodity style messages and stock photos that plague many campaigns out there today.

But here’s a word of warning: If you start with a message or campaign that will set you apart from the competition, be prepared. Make sure the experience members get when they walk through your door or call the credit union matches what your marketing promises. There’s nothing worse than spending your marketing budget, only to send dozens of people out to talk to their friends and family about how bad your credit union is.

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