If you’re like me, you look forward to setting New Year’s resolutions. But whether you resolve to eat healthier, read more or reconnect with family and friends, you know that by sticking to your commitments, good things will happen and your goals will be achieved.
What about your credit union and its goals? Chances are you’re doing a good job – maybe even a great job – serving the Latino community. You’re reaching them in meaningful ways and supporting various social, educational and financial causes designed to win their trust and build long lasting relationships. But who else knows about the goodness and success of your efforts?
I’d like to challenge you to make a special New Year’s resolution for your credit union: In 2020, continue to serve the Latino community as well or better than you are currently, and make it a point to tell the world about it.
Good news doesn’t have a season, and the challenges faced by the Latino population, especially immigrants, are always present. The work credit unions do to serve Latinos is critical to helping many of them have a trusted partner to achieve their financial goals with. Your work with the Latino community aligns with the credit union member-service mission of people helping people. Publicly broadcasting your efforts and their successes helps the Latino community trust and thrive, which helps credit unions grow.
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